It’s official: Katie Couric is moving to CBS.

Jonah Goldberg shares some observations in his column today:

As co-host of The Today Show, Couric seamlessly moves from hosting a fashion show to baking ladyfingers to discussing Social Security reform. The only thing that distinguishes her “news” personality from her work as a cruise director is which camera she looks into and how she pitches her voice. Often it’s difficult to tell the difference. She began one interview thusly: “When I got this assignment I thought, ‘Whoa, slow news day!’ But the importance of the sports bra to American women can’t be overemphasized.”
Again, on the merits, none of this is that bothersome if you don’t take television news too seriously. What is bothersome is how seriously television journalists take themselves.

CBS News executive producer Rome Hartman tells CBS Public Eye, “She comes from a different network and a different culture, but we’re all television journalists… It’s not like she’s coming from a different profession.” Hartman is right. Same TelePromTer, Different network.