This is just too beautiful:

GOTEBORG, Sweden – Good journalism, innovation and reader interaction are key to the survival of newspaper companies in the new media world of cyberspace, said experts at the World Newspaper Congress on Wednesday. “Our industry survives by producing good journalism,” said Juan Antonio Giner, a founding partner in the Innovation International Media Consulting group, which presented its 10th annual report on innovation in newspapers to the meeting.

So from Goteborg, the news is that people will read newspapers if there is something interesting to read in the newspaper? Either this is really, really clever or really, really pathetic: A boring, by-the-numbers, hackneyed (“new media” and “cyberspace”! Bahoowa!) content-free story about how “good journalism” is the key to the business of …journalism. The blandness of this report is off the charts, way past whatever is beyond deathly boring.

It’s also helpful that the first and last word of the story is “Goteborg,” just in case those readers who reach the end of the story (presumably the reporter and his mom) miss the unstated main point of this groundbreaking report, which is that a bunch of media types took a junket to Sweden, where they worried about the finances of their papers back home. You know the next week will see conference rooms packed with returning managers holding mini-seminars on what they talked about in Goteborg, aka Gothenburg to those of us in the English-speaking world. If you’re going to go foreign, though, may as well write “Göteborg,” but maybe AP has trouble transmitting umlauts, along with stories that people might want to read.