The Washington Post has a great piece today on the Ministry of Propaganda official White House video blog:

You didn’t see this on CNN or Fox News or NBC: President Obama awkwardly introducing Chile’s president, Sebastián Piñera, to the Netherlands’ prime minister, Jan Peter Balkenende, at the recent nuclear security summit. “You know, uh, you’ve met Jan?” the president says tentatively as the other world leaders stand aside like shy kids at a dance.
Or this: Obama, playfully doing his best impression of Muhammad Ali, throwing mock punches into the midsection of a costumed Easter Bunny following the White House Easter Egg Roll.
You didn’t see it on the networks because the behind-the-scenes video was only available on “West Wing Week,” the Obama administration’s new video blog. The six- to seven-minute compilations, which appear each week on the White House’s Web site (http://www.whitehouse.gov) and on such video-sharing sites as YouTube, offer what a narrator on each segment calls “your guide to everything that’s happening at 1600 Pennsylvania Avenue.”
Well, not everything, of course. But “West Wing Week” is effectively the White House’s video vision of itself and its chief occupant, as it would like to be seen, unfiltered by journalists.

“And kids, put down that iPad — unless, of course, you’re watching videos of me!” The rest here.