The Chicago Defender is celebrating the apparent success of the campaign against advertisers who support some of the uglier hip-hop programming:
Media watchdogs are declaring it a victory. Black Entertainment Television hasn’t said much and advertisers are mum. What is clear, though, is that at least two top advertisers–automaking giant General Motors and consumer goods manufacturer Procter & Gamble–have pulled ads from BET’s Rap City and 106 & Park programs.
… An April Parent Television Council study highlighted high levels of sex, violence and profanity in both programs and reported, among other things, that Rap City featured on average 31.6 instances of sex, 25.3 instances of explicit language and 11.7 instances of violence per hour. The study also examined Sucker Free, a music video countdown that airs on MTV.
Armed with the report, leaders of the Enough is Enough campaign-a movement for corporate responsibility in entertainment-began petitioning BET’s top advertisers to pull ads from the programs. Rev. Delman Coates, 35, a Harvard graduate and chairman of the campaign, led the charge.
… But a Black advertising analyst, who asked not to be identified because of his relationship to Procter & Gamble and GM, said that many Black media outlets–who have criticized major companies for not advertising enough in Black media in the first place–find themselves in a thorny position.
Interesting conundrum there at the end: Big companies such as P&G are frequently criticized for not advertising in black or Hispanic media, or at least not advertising as much as the critics think they should. But here they’ve been getting grief for advertising on BET. It’s amazing what a good business it is in America to tell other people how to run their businesses.






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