Buy Honda lawnmowers, not cars:

By contrast, Lutz likes a new Chevy spot in which ex-football star Howie Long compares the fuel economy of several Chevy models favorably with Hondas, before cutting to a Honda product GM can’t compete with — a lawnmower. Lutz said the ad dispels “this commonly held myth that in every category the Japanese are the masters of fuel economy, when in fact they’re not.”
In other words, now is not the time for soft strokes or subliminal messaging. The new GM needs to be all about selling vehicles now to stop the bleeding.

Buy American cars — the other stuff, not so much.