Newsbusters caught MSNBC using file footage of penguins on the story of a girl who hiked to the North Pole. Penguins, of course, do not live in the Northern Hemisphere.
This is not the first time they’ve made this mistake. Brian Williams aired footage of the North Pole penguins, too:
A mea culpa and a thank you to the sharp-eyed Newsviners who wrote us (along with others) to tell us we had used file tape of penguins in a piece on the North Pole! There are no penguins on the North Pole. I must admit I was watching from home, and muted the sound to talk to a family member. Something registered, and I’d like to think I’m smart enough to have noticed. It was the visual equivalent of a kangaroo bouncing through Central Park.
Memo to NBC News: Chilly Willy is not a documentary:





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