More hard-hitting journalism from ABC News:

Advertisers like to say sex sells, but the rules of the game change when gas prices go up. As the Silver State’s fuel prices hit all-time highs, Nevada’s brothel employees find it harder to make a living these days, leaving some people wondering whether they should stay in the business. At the Stardust Ranch in eastern Nevada, bartender Cindy Howe says they’re “down to only two girls. They don’t want to come here because business is down.” The brothel is about to change hands after soaring gas prices affected the number of customers willing to drive out to Ely. Now its owners are forced to sell.

But good management always helps get you through a financial crisis…

Davis, 76, who attributes much of Shady Lady’s success to his 54-year-old wife’s “brilliance and marketing,” says that the majority of its profits come from people driving out from Vegas, mostly men on business trips who generate “a ton of repeat business.”
“Next month we’re going to give a gas card out and we think that will help some,” Jim Davis says.
July’s promotion offers customers a $50 gas card if they spend at least $300 on services there.