Obama 1.0: World’s biggest celebrity

Obama 2.0: Strive to be the world’s most boring celebrity:

But beyond the stagecraft, campaign aides say this is the night Obama’s soaring rhetoric must come down to earth. Capping a four-day convention devoted in large part to defining the candidate personally to voters, Obama speech will seek to fill in the details of an economic argument that is expected to be central to his campaign.
“The hope is that after watching this speech people will know a little bit more about who Barack Obama is, where he comes from and where he wants to take this country,” Burton said.
Tamping down expectations
Democratic analysts also say that Obama must use this speech to blunt Republican attacks alternately mocking him as a rock star or a messianic celebrity, in either case casting him as a figure who is more about style than substance.