This is an email I just received to sign up for the NYT online:

Dear NYTimes.com Reader, Because you are a valued reader of the world’s finest news site, we want to offer you the chance to try unlimited access to all of the award-winning news, opinions, videos and interactive features at this special rate of just $5 for your first12 weeks.* Join the influential audience of Times readers that stay up-to-the-minute with the most relevant news from the finest reporters in their fields, keeping you informed around the clock and around the world on your computer, smartphone or tablet. With a Times Digital Subscription, you no longer have to limit yourself to 10 free articles a month. ACT NOW TO TAKE ADVANTAGE OF THIS SPECIAL OFFER This offer is only available to select NYTimes.com readers. Try unlimited digital access to The New York Times for just $5 for your first 12 weeks, and see why The Times is an experience you won’t find anywhere else.

Let me just say I don’t mind paying for content. I used to pay for the NYT back when you actually had to pay to read what was on the site — but this new paywall is a joke. To read the paper for free — as many articles as you want — all you have to do is clear out the cookies in your browser and the NYT starts your free-article clock over again.

So, as I read the NYT without having to pay for it, I like to remind myself that the the same people who are making the business decisions at the Times are the same folks who thought Sarah Palin was an idiot.

Keep up the great work!