Someone really needs to start asking what’s going on with the New York Times and their technology expenditures. In an advertising insert in Sunday’s paper, the Times is telling readers about a new online pay feature called “Times Reader.” Times Reader is advertised as “The Digital Newspaper That Reads Like The Real Thing.” I must admit, it does look cool, but, at what price? This was not a cheap application to develop and I doubt many are going to sign up at $169 per year.