Jon Friedman writes in MarketWatch:

USA Today was a terrific employer when I joined in June 1983. (I left in 1985, about 850 “todays” later.) The level of sophistication wasn’t exactly at a heady level, to be sure. If I remember correctly, one headline said “We eat our vegetables.” Another proclaimed “Men and women: We’re still different.” Everything, in those days, was “we” and “us” and best of all “USA.”

Meanwhile, The Chicago Tribune adds that what it dubs the “McPaper” is still getting fat while its rivals are having to cut back.

USA Today remains America’s best selling paper, ahead of The Wall Street Journal which occupies second spot.