Pepsi is the official soft drink of the NFL and sponsors the “Pepsi Rookie of the Week.”

Pepsi is also being criticized for what some might call a “divisive” iPhone application:

What were they drinking?
As happens with most cheesy pickup lines, Pepsi’s iPhone app offering advice on how to pick up women resulted in the soft-drink giant getting slapped in the face.
The hokey software, intended to promote the new energy drink Amp, reduces all women in the world to 24 stereotypes.
But providing cheat sheets to help men get lucky proved to be a Cyrano-no.
Pepsi had to apologize for the misstep on Twitter, but angry customers are demanding the attempt at humor be pulled from the iTunes store.
“Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback,” the company tweeted.

Rush can’t own a small portion of a team, but Pepsi’s antics are tolerated? I guess Pepsi should have invented a dog-fighting app to avoid any controversy.