The alarmist gang over at Grist apparently have not been blessed with some of that 300-large Al Gore is spreading around to have many faces on his re-branding campaign for “global warming.” One of their contributors asking for suggestions would seem to indicate that they have yet to be clued in on talks about what to call this Edsel of a movement, on the heels of Pew and Rasmussen polling showing their team has wasted hundreds of millions of PR dollars already over the decades trying to sell this loser to the public.

I discussed the ongoing re-branding effort on Glenn Beck yesterday: