Chrysler historically has a genius for innovation and creating a buzz. And the Eminem Super Bowl is no different — its Super Bowl ad has generated an admirable 3.7 viewers on YouTube.

But if Chrysler wants people to buy its new, midsize Chrysler 200, is Eminem the best spokesperson?

The 200 is competing in America’s middle-class vanilla segment of families and soccer moms. “When it comes to luxury, it’sas much about where it comes from as who it’s for,” growls the narrator. But the 200 isn’t in the luxury segment. It’s competing against Fusions and Malibus and Camrys. You won’t be hearing a lot of rap coming out of their speakers. The folks who buy 200s aren’t cranking up the Eminem — they’re telling their kids to turn that crap down.

The Chrysler 300 is the brand’s “luxury” sedan. Bold, in your face, and already a hit among the celebrity/rapper crowd. Isn’t that what Eminem shoulda been driving?