Today’s Greenwire has this headline about the bold new move by the global-warming industry (subscription required): “Science turns to Hollywood to get message out.”

Scandalous that it’s taken this long. As my colleague Myron Ebell sarcastically e-mails, they must be kicking themselves they didn’t think of using Hollywood before.

Imagine being in that meeting. “No, let’s just go back to global cooling!” “I know, how about the schools!?” “‘New’ Coke!”