If you can’t convince people of the dangers with fancy Power-Point presentations, go with God:

We live in world where the cynical manipulation of people’s fears and anxieties often overrides informed public debate. Principles and beliefs seem to have become negotiable commodities, and all too often the search for truth gives way to doing ‘whatever works’. In recent decades religious figures have, at various times, embraced the authority of science, therapy and the environment as a way of communicating their messages. Indeed, the old statement ‘our faith demands…’ has increasingly given way to the claim that ‘the research shows…’. If Christian fundamentalists can reinvent their dogma in the language of ‘creationist science’, how long before atheist scientists seek to justify their moral crusade in the language of religion?
Well, Lord May, president of the British Science Association, has risen to the occasion with his call last week to mobilise religion as part of the crusade against global warming. May said that mainstream religions should play a key role in convincing people to become more aware of environmental issues and to change their behaviour in order to ‘save the planet’. By making this opportunist demand for the effective rehabilitation of God, an atheist moral entrepreneur has shown that it is possible to debase both religion and science at the same time.

The rest here.