How much do you really love your team? Even for someone like me, who pays close attention to soccer and the business of it, this is a highly unique way for a club to attract female supporters. Newcastle United F.C. has signed a lingerie deal with Premier Lingerie, whicn specializes in soccer-related underwear. The line will include bras, briefs, French knickers, stockings, suspender belts, and camisoles. Apparently, they’re not the first club to sign such a deal; Wolverhampton Wanderers F.C. already has one. The merchandise is designed in the club’s colors.
Paul Robinson, director of Premier Lingerie, adds that “women make up 20 percent of football supporters but only 3 to 5 percent of merchandise is aimed at them . . . That’s not good enough. Not enough clubs are doing anything sassy for their female fans, so that’s where we’re helping them.”
What an intimate way to show your support.