Google is thinking seriously about abandoning its new music streaming service due to the insane intransigence of the major labels. Mike Masnick has a modest proposal:
[T]he music industry is economically quite small and unimportant compared to the computer industry. And yet somehow — through honed lobbying and old boy networks — it wields a disproportionate power that enables it to block innovative ideas that the online world wants to try.
On a rational basis, the music industry’s concerns would be dwarfed by those of the computer world, which is not just far larger, but vastly more important in strategic terms. But instead, the former gets to make all kinds of hyperbolic claims about the alleged “damage” inflicted by piracy on its income, even though these simply don’t stand up to analysis.
But that throwaway comment also raises another interesting idea: how about if Google *did* buy the music industry? That would solve its licensing problems at a stroke. Of course, the anti-trust authorities around the world would definitely have something to say about this, so it might be necessary to tweak the idea a little.
How about if a consortium of leading Internet companies — Google, Microsoft, Yahoo, Baidu, Amazon etc. — jointly bought the entire music industry, and promised to license its content to anyone on a non-discriminatory basis?
I would love to see that happen. My fear is that the “don’t be evil” principle can only be stretched so far. Yet it’s possible that this effort would wind up being a sensible loss leader, that would deepen customer loyalty to the aforementioned brands.






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