Sometimes, less is more. John McCain’s latest ad is just him, seated against a black background, speaking to a camera.

The ad will run – where else? – in New Hampshire.

Script for “Love America Enough” (:60-TV)

JOHN MCCAIN: “Since I’ve been in Washington, I’ve made a lot of people angry.
“I made defense contractors angry when I blew the whistle on a $30 billion dollar boondoggle and the culprits were sent to jail.
“I upset the special interests and Washington lobbyists when I passed campaign finance reform.
“I made the Pentagon angry when I criticized Rumsfeld’s Iraq strategy, and I upset the media when I supported the strategy that’s now succeeding.
“I angered the big spenders in Congress when I called for earmark and spending reform. No more $233 million dollar bridges to nowhere or $74 million for peanut storage in a defense spending bill.
“I didn’t go to Washington to win the Mr. Congeniality award. I went to Washington to serve my country.
I might not like the business as usual crowd in Washington. But I love America. I love her enough to make some people angry.
I’m John McCain and I approve this message.”