Expect to see a lot of this ad from Crossroads GPS, which echoes the themes in focus groups of disappointed Obama voters from 2008:
Lack of entry-level jobs, older workers unable to retire, runaway national debt, health insurance more expensive… it is a target-rich environment for the Romney campaign.
The new spot will start airing tomorrow and run for three weeks with a rotation of :60 and :30 second versions on network affiliates in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia. Crossroads GPS is spending just under $10 million on the advertising campaign.
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