Team Romney runs an ad hitting President Obama over the Joe Soptic commercial from Priorities USA — is this because they think the ad has done damage to them, or is it because they think they can score some points by showcasing how far Obama has fallen from his “hope and change, no negative campaigning” pledges of 2008?

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Ad details below:

AD FACTS: Script For “America Deserves Better”
VOICEOVER: “What does it say about a president’s character when his campaign tries to use the tragedy of a woman’s death for political gain?” VIDEO TEXT: “A President’s Character?”
VIDEO TEXT: “Scraping Bottom” · Chicago Tribune Headline: “Scraping Bottom” (Editorial, “Scraping Bottom,” Chicago Tribune, 8/9/12)
VIDEO TEXT: “Disgusting” · ABC News: “‘Disgusting’ Pro-Obama Ad Criticized By Democrat” (Steven Portnoy, “‘Disgusting’ Pro-Obama Ad Criticized By Democrat,” ABC News, 8/9/12)
VOICEOVER: “What does it say about a president’s character when he had his campaign raise money for the ad then stood by as his top aides were caught lying about it?”
VIDEO TEXT: “Obama Campaign Admits Knowing” · ABC News: “Obama Campaign Admits Knowing Story Behind Man In Super PAC Ad” (Mary Bruce, “Obama Campaign Admits Knowing Story Behind Man In Super PAC Ad,” ABC News, 8/9/12)
VIDEO TEXT: “Unfair Attack” · CBS News: “Due Diligence: An Unfair Attack On Mitt Romney” (Brian Montopoli, “Due Diligence: An Unfair Attack On Mitt Romney,” CBS News, 8/9/12)
VOICEOVER: “Doesn’t America deserve better than a president who will say or do anything to stay in power?”
VIDEO TEXT: “Doesn’t America Deserve Better?” MITT ROMNEY: “I’m Mitt Romney and I approve this message.”