I think when they feel the need for alliteration, they’ve run out of ideas:

The president’s Economic Recovery Advisory Board has recommended a weatherization program, dubbed “cash for caulkers,” that would provide financial incentives for people to make their homes more energy-efficient. Other initiatives under consideration include extending jobless benefits and health-care aid for people out of work, providing a new round of federal aid to states to prevent them from laying off public employees, freeing credit for small businesses, and establishing an infrastructure bank that would allow the federal government to float bonds for large public works projects.

Hey, the AIG bonuses weren’t a waste of money; it was the “Lucre For Losers” program!