“A Whopper, fries and a shake delivered to the first apartment complex after the mall, please!”
South Florida-based Burger King is testing door-to-door delivery at four restaurants in the Washington-D.C. area, according to a report in USA Today. If the trial works out, the idea could expand.
Burger King, the No. 2, and soon-to-be No. 3, fast-food chain in the nation, has tried other out-of-the-burger-box ideas before. In the mid-‘90s, the chain experimented with table-side dinner service, complete with popcorn appetizers and chopped beefsteak and shrimp main courses.
Now the question is whether customers will want Whoppers like they do pizzas – over the phone and delivered to their doors.
“There are some real food-quality issues here,” Ron Paul, president of research firm Technomic, told USA Today. “But there’s no question that consumer expectation for having things delivered has risen.”. . .





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