After the financial crisis, we fully expected the Federal Reserve to draw more mainstream public attention. But a Taco Bell marketing ploy isn’t among the first things we would’ve predicted.

“Dear Governors of the Federal Reserve” is how the fast food joint started its tongue-in-cheek (we hope) full-page newspaper ad today to promote its new $2 meal deals. As part of the stunt, the home of the “Beefy 5-Layer Burrito” asked the Fed to circulate more $2 bills “to meet the pending demand.” It even started a Facebook petition, with prizes for signing up.

The ridiculousness of the premise could be forgiven if not for the seemingly serious message in Taco Bell’s formal announcement: “The Federal Reserve prints all denominations according to demand. However, the $2 bill has not been in demand and production of the note is the lowest of U.S. paper money at less than one percent of all bills printed. The last year the $2 bill was printed was 2006. While older generations of Americans treat the $2 bill with reverence, giving them as gifts or keeping them for good luck, younger generations have yet to discover it.”