The U.S. Postal Service and Sony Pictures are collaborating on a marketing campaign to promote Priority Mail and a movie called โ€œThe Amazing Spider-Man 2โ€ณ due out in theaters nationwide on May 2, 2014.

USPS Chief Marketing and Sales Officer Nagisa Manabe said, โ€œOur Priority Mail products share many qualities with a Super Hero of Spider-Manโ€™s caliber, namely those of speed, agility and reliability. Like Spider-Man, our priority has always been the people we serve. We pride ourselves on our commitment to public service and delivering for our customers, and we are excited about enlisting Spider-Man to help promote our Priority Mail offerings.โ€. . .