On Day 1, a no-name opinion columnist at the Los Angeles Times writes a piece arguing that you should probably cancel your plans for the coming weekend and cut off your foot with a hay sickle.
Initially, this essay is overlooked, until, on the morning of Day 4, it is discovered by a Twitter user whose other output makes his account un-retweetable. Within an hour, the column has become the top trending topic online, and thereby the source of most of the conversations among journalists, politicians, and the terminally plugged-in.
Comments