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An Inauspicious Start for Bari Weiss at CBS News

Her directive to ‘be the news’ reflects the precise opposite of what the industry needs to do.

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Bari Weiss speaks during an event in New York City, November 19, 2024.

Noam Galai/Getty Images for The Free Press

Bari Weiss may very well be the medicine that CBS News needs, but the suits might want to adjust the dose. Some of her opening directives raise questions about what exactly she thinks the ailing industry needs.

“Let’s make sure every single night has something with viral potential,” she said in a memo to CBS producers as they prepared for anchor Tony Dokoupil’s debut and his two-week tour of the country.

Becket Adams

About the Author

Becket Adams

Becket Adams is a columnist for National Review, the Washington Examiner, and The Hill.

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