Last week, I wrote about the Kimbell Art Museum and the Modern Art Museum in Fort Worth. Side by side in a midsize Texas oil and cattle city, they fashion an unexpected and stellar “Made in Fort Worth” culture brand. The city’s got serious money but also good taste and civic pride. A third museum, the Amon Carter, is nearby and specializes in American art. With so much art and a great symphony, too, Fort Worth is a destination.
When I was a museum director, I learned that visitor surveys and obsessing over visitor experience have only so much value. As people, we’re all unique, and our moods change, too. There’s so much variation that sculpting a visitor experience or catering to a nonexistent generic visitor can become a waste of time. When our personalities and moods encounter art and architecture, a singular museum experience is born.






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