PlusMedia

Democrats’ Influencer Army Misses the Point of New Media

If Democrats want to succeed online, they’d do better to foster genuine debate than to manufacture consent.

Share this story

An influencer uses a phone at the United Center, ahead of the Democratic National Convention (DNC), in Chicago, Ill., August 19, 2024.

Cheney Orr/Reuters

The political world has been rocked by the tragic assassination of Turning Point USA founder and president Charlie Kirk. An outspoken voice for conservative causes, Kirk engaged in politics through the most effective and American way possible: open dialogue. He was prominently known for his campus appearances, where he fielded questions from an audience of largely adversarial college students. He was also at the center of the right’s new media apparatus with his popular podcast show streamed by Real America’s Voice.

Voices like Kirk’s have dominated the influencer and social media landscape. This marked a shift that was evident in the 2024 election cycle, when Trump leveraged podcast appearances and digital strategies to connect with his base and with younger voters. The left has been searching for its response to Turning Point USA and other groups since last November.

CG

About the Author

Casey Given

Casey Given is the president and executive director of Young Voices, a nonprofit public relations agency that places emerging libertarian writers in the media.

Comments

Advertisement

Advertisement