Raleigh, N.C. — What year is it, again? The top-grossing film in American theaters this summer, Superman, centers on a character who debuted in 1938. The next-highest in domestic gross — and the top summer film internationally — is Jurassic World: Rebirth, the latest in a franchise begun more than three decades ago. And one of the most eagerly awaited pictures of the Christmas season, Avatar: Fire and Ash, continues yet another established sci-fi series.
Others may whine about Hollywood’s lack of originality, but I prefer to congratulate all involved for doing their job, which is to sell enough tickets to ensure a healthy return on shareholder investment. Filmmakers are free to play with ideas or pursue their passions, of course. But when you’re spending other people’s money, you’re obligated to try to earn it back — and then some.






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