Massachusetts Funds Pro-Abortion Campaign against Crisis Pregnancy Centers

Recently, I was watching a YouTube video when an ad butted in. “Whether you need pregnancy care or abortion care, avoid anti-abortion centers,” warned a grave but sympathetic 30-ish female voice. “They may look like medical clinics, but try to limit your options if you’re pregnant. Learn more and find care you can trust.”

As a lifelong New Englander, I (alas) found nothing unusual about the substance of the ad or its moralistic tone. What was unusual was its attribution. As the ad finished, it was not the logo of Planned Parenthood or another abortion-rights organization that came on the screen, but the seal of the Massachusetts Department of Public Health. The ad was one of two launched a week ago by Governor Maura Healey as part of a $1 million new campaign against crisis pregnancy centers (CPCs).

JR

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Joseph Rowley

Joseph Rowley is the pen name of a journalist based in Central Massachusetts.

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Recently, I was watching a YouTube video when an ad butted in. “Whether you need pregnancy care or abortion care, avoid anti-abortion centers,” warned a grave but sympathetic 30-ish female voice. “They may look like medical clinics, but try to limit your options if you’re pregnant. Learn more and find care you can trust.”

As a lifelong New Englander, I (alas) found nothing unusual about the substance of the ad or its moralistic tone. What was unusual was its attribution. As the ad finished, it was not the logo of Planned Parenthood or another abortion-rights organization that came on the screen, but the seal of the Massachusetts Department of Public Health. The ad was one of two launched a week ago by Governor Maura Healey as part of a $1 million new campaign against crisis pregnancy centers (CPCs).