The Faustian Bargains of the Woke NBA

The massive Chinese audience may guarantee short-term profits, but at what price down the road?

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Staff members clean the court floor before an NBA exhibition game between the Brooklyn Nets and Los Angeles Lakers at the Mercedes-Benz Arena in Shanghai, China, October 10, 2019.

Stringer/Reuters

The nba should be delighted. Its once American sport is now globalized. Its talented players, who have redefined the very game itself, are the best by far in the world.

Many have become cultural icons, and a few are now billionaires. Indeed, the players are very rich, the owners far richer. The league’s geniuses weigh in with lectures on culture and politics. And the NBA’s public relations are Machiavellian in their ability to make corporatism seem hip.

Victor Davis Hanson

About the Author

Victor Davis Hanson

Victor Davis Hanson is a classicist and historian at the Hoover Institution, Stanford University; the author of The Second World Wars: How the First Global Conflict Was Fought and Won; and a distinguished fellow of the Center for American Greatness.

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