Newsom’s $19 Million Ad Campaign Can’t Polish California’s Image

No, right-wing conspiracy theories are not to blame.

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California Governor Gavin Newsom speaks about his new memoir Young Man in a Hurry during a book tour event in Portsmouth, N.H., March 5, 2026.

Brian Snyder/Reuters

It’s going to take a lot more than a $19 million advertising blitz to make people forget about California’s problems.

Governor Gavin Newsom, who is known to love “big, hairy, audacious goals,” recently hired the communications powerhouse Edelman to rehab the Golden State’s image, which, in Newsom’s telling, has been marred by right-wing conspiracy theories.

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About the Author

Matt Fleming

Matt Fleming is the communications director and a policy fellow at the Pacific Research Institute, a Pasadena-based think tank advocating liberty and free-market policy solutions. He can be reached at [email protected].

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