The Conservative Lifestyle Is Suddenly in Fashion

Some intrepid researchers saw this coming.

Share this story

Guests attend the Power 30 Awards, an inauguration party sponsored by TikTok for influencers who supported President-elect Donald Trump, in Washington, D.C., January 19, 2025.

Kevin Mohatt/Reuters

Much has been made of the so-called “vibe shift” that followed Donald Trump’s reelection. To the extent that it is a measurable phenomenon, it is gauged by the degree to which the formerly permissive center-left institutions and individuals who grudgingly tolerated the progressive cultural revolution have withdrawn that indulgence and sloughed off their chains. Of course, the underlying conditions that created a seismic social upheaval to which those individuals and institutions are responding did not materialize overnight. They were, however, poorly understood because they were insufficiently studied.

The earthquake some recent studies of evolving American cultural attitudes have produced is illustrative of that general blindness. Taken together, those surveys suggest traditional conservative prescriptions for a functioning society experiencing a revival. Indeed, that revival has been underway for a while, and all under the noses of America’s elite cultural arbiters.

Noah Rothman

About the Author

Noah Rothman

Noah Rothman is a senior writer at National Review. His third book, Blood and Progress: A Century of Left-Wing Violence, was published by Hachette in May 2026.

Comments

Advertisement

Advertisement