Regrettably, I have wasted hours watching Netflix’s Emily in Paris, a show that Entertainment Weekly aptly described as a “brain vacation.” The main character, Emily Cooper, played by Lily Collins, is an intense and energetic workaholic who moved from Chicago to Paris because of her marketing job; she struggles to adjust from American corporate culture to the relaxed French environment. The series is popular among women because of its visual appeal, not its plot. Emily has an enviable wardrobe, and, as she roams through gorgeous streets and villas in France, she interacts almost exclusively with attractive men. The show inspired some fashion trends — and a drinking trend.
In the third season, Emily is introduced to the Kir Royale cocktail and loves it immediately, leading her to pitch a canned version to a client. Her fictional marketing skills had real-world effects: Every American woman who watched the episode was intrigued and desperate to try a sip. Quintessential Brands partnered with the show’s producers to make a canned Kir Royale with packaging inspired by the series, and the product is set to launch with the release of the show’s fourth season this month.
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