Why Disney’s Culture-War Campaign Will Fail

The company’s opposition to Florida’s parental-rights law demonstrates the limits of corporate virtue signaling.

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Disney’s employees protest against Florida’s parental-rights bill, in Glendale, Calif., March 22, 2022.

Ringo Chiu/Reuters

Disney’s leadership is engaged in a quest to oppose a Florida law that prohibits teachers from discussing sexual orientation and gender identity with children in kindergarten through third grade. The only problem: The law is already in place, and it isn’t going anywhere. So what’s Disney supposed to do?

Part of the company’s vociferous yet fruitless opposition stems from the fact that it missed the window for action, not having lobbied against the bill until just before Ron DeSantis was preparing to sign it. Progressive Disney employees — surely a tiny minority — are displeased about this and are taking out their ire not on Disney’s home state but on their own employer, which failed to bully the state enough to prevent the law from taking effect.

Alexandra DeSanctis

About the Author

Alexandra DeSanctis

Alexandra DeSanctis is a contributing writer at National Review.

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