Young Men Just Swung Toward the GOP. Conservatives Have to Win Them

If the Right does not promote civil society solutions to the issues facing this demographic, the GOP will continue its leftward drift on social issues.

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Supporters of Donald Trump react as they attend his campaign rally in Green Bay, Wis., October 30, 2024.

Brendan McDermid/Reuters

Exit polling from the 2024 election found that Donald Trump won the support of young men by two points, a 29-point swing from Barack Obama’s 2008 victory. This clear response to institutional wokeness and collapse must compel conservatives to offer these voters an image of productive masculinity.

Both the Trump and Kamala Harris campaigns recognized that men between the ages of 18 and 29 were an up-for-grabs demographic. Democrats reached out to the group with finger-wagging and begging. In contrast, Trump ran a gauntlet of alternative media outlets and public appearances at sporting events. In the closing days of the election, Tim Walz awkwardly played Madden with Alexandria Ocasio-Cortez, while Trump turned out endorsements from former Pittsburgh Steelers Antonio Brown and Le’Veon Bell.

MG

About the Author

Michael Ginsberg

Michael Ginsberg is a writer in Washington, D.C., who has worked in various media roles for more than five years. He is currently a Journalism Program Officer at The Fund for American Studies.

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