Exit polling from the 2024 election found that Donald Trump won the support of young men by two points, a 29-point swing from Barack Obama’s 2008 victory. This clear response to institutional wokeness and collapse must compel conservatives to offer these voters an image of productive masculinity.
Both the Trump and Kamala Harris campaigns recognized that men between the ages of 18 and 29 were an up-for-grabs demographic. Democrats reached out to the group with finger-wagging and begging. In contrast, Trump ran a gauntlet of alternative media outlets and public appearances at sporting events. In the closing days of the election, Tim Walz awkwardly played Madden with Alexandria Ocasio-Cortez, while Trump turned out endorsements from former Pittsburgh Steelers Antonio Brown and Le’Veon Bell.





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