From the London Times:

When Jamie Oliver revolutionised school meals he was lauded by teachers, health-conscious parents and politicians keen for some reflected glory. His campaign has, however, proved less popular with the children. There has been a 20 per cent fall in the uptake of secondary school meals since Jamie’s School Dinners was screened two years ago, according to official figures. Numbers have reportedly fallen to about four in ten pupils – thought to be the lowest level since provision became mandatory in 1944. Older pupils in particular are rejecting the organic and healthy meals in favour of packed lunches or takeaways.

Undaunted the puritans soldier on, as puritans tend to do:

From September, all school food will be affected by new regulations. Homemade biscuits and cakes will no longer be available as snacks, instead there will be bread-based products.

Bread-based products?