Worst Super Bowl ad? I nominate the one sponsored by kgb.com, the company that answers questions by text message (which I hadn’t heard about previously). In truth, the ad was so-so — no better or worse than most of the others. What I don’t like is the company name. It supposedly stands for “Knowledge Generation Bureau,” but of course its acronym is memorable because it appropriates the name of the KGB, i.e., the Soviet Union’s national-security bureau. For some folks, the Cold War may be way back in history times. You will know them by their Che t-shirts. By my lights, it seems a little premature to forget that the henchmen of Communism were a force for evil in the modern world.

Here are a couple of questions you can text to kgb.com: How many people did the real KGB murder? And what would they think of the capitalists who decided to name an information service after their murderers?