I like that line in particular from the new batch of Bush ads. The confidence and resolve hits at a crucial difference in Bush and Kerry’s leadership styles. Meanwhile, “hope” gets at what could become a Kerry vulnerability: his relentless negativity and the defeatism inherent in his new protectionist-leaning position on trade. Bush has a huge opening to be the optimistic candidate, which is usually an advantage—unless, of course, there is an angry and pessimistic mood among the public come November.