Just released:

Memo
From: Mike Tate, Dean for Wisconsin State Director
Date: February 10, 2004
Re: How we will Wisconsin
We have spent the last several days telling you we are confident Wisconsin’s
voters will choose the one candidate who as President will be beholden to them,
not a Washington politician beholden to the special interests that sponsored
their campaign.
Today I wanted you to know how we will win.
Wisconsin Campaign History
Wisconsin voters have a history of bucking conventional wisdom and electing
underdog candidates. Successful campaigns by Bill Proxmire and Russ Feingold
are examples of Wisconsin’s penchant for underdog candidates who take on the
special interests.
Young people, one of Dean’s strongest supporter blocs, have a history of turning
out in Wisconsin elections. Turnout amongst young voters is credited with the
victories of Madison Mayor Dave Cieslewic in 2003, and U.S. Representative
Tammy Baldwin in 1998. Wisconsin had the highest student voter turnout in
country in the 2000 general election. Our campaign has active chapters on 25
college campuses.
Grassroots Organization
Dean for America has been organizing here in Wisconsin since August 1, 2003.
Today we have an increasing staff of 80 and tens of thousands of active
supporters in every county taking part in 37 monthly MeetUps each month and
more than 125 volunteer organized events through on-line Get Local tools. We
have offices in Milwaukee, Madison, and Green Bay, Superior, Eau Claire, La
Crosse, Wausau, and Stevens Point.
Paid Media Strategy
This week we launched a Wisconsin focused paid media campaign with a 60 second
television advertisement highlighting Dean’s biography, record and plan for the
future. Tonight a new 30-second television advertisement written, produced and
chosen by our grassroots supporters will enter into the mix. It is called
“Mike” and features a man named Michael Reinhardt who supports Dean because of
his opposition to the war in Iraq, his common sense approach to gun control who
would “like to take back my country.”
In addition, we are spending significant resources on a direct mail program.
The first piece will land in mailboxes today with at least one more piece
dropping later this week. Our direct mail program urges voters to keep the
debate alive by choosing real change and voting for Dean on February 17. It
also highlights the Governor’s record of having the courage to stand up to
George W. Bush and the leadership to deliver results, not just rhetoric.