Absolut has apologized, twice, for its reconquista ad. Michelle Malkin has the text of the second try, which emphasized that “This is a genuine and sincere apology” — as opposed, I guess, to the first apology, which was “a weasely and pro forma non-apology.”

This map controversy reminds me of an episode of Steve Allen’s old PBS show, “Meeting of Minds,” which was a talk show with different historical figures interacting. Once, Sir Francis Bacon and Emiliano Zapata were talking, and Zapata was droning on about America stealing Mexico’s land, when Bacon retorted: “I think it’s a good thing they did take those territories. Otherwise today your people would be trying to sneak into Oklahoma.”