I have a little piece on the issue of historical ambivalence in Mad Men over on the homepage today. Despite my criticisms, I do think Mad Men is currently the best show on television, and I have high hopes for the fourth season. Something I didn’t address in the piece: I’m hoping Don, in particular, will go through a bit of a transformation. He’s running the risk of becoming — dare I say it? — boring. Season four promotional imagery suggests they’re giving him a reboot.

Also, if you’re interested in reading more of my writing about Mad Men, I have two essays out in Natasha Vargas-Cooper’s new compendium of 60s esoterica, Mad Men Unbuttoned. An excellent book with or without my contributions.