I have a new story up this morning on the role factcheckers are playing in this campaign. They’re much more prominent than in previous campaigns, and putting analysis under the heading of “factchecking” sends the message that it has an added measure of accuracy, that what readers and viewers are about to read or see is no spin, just facts. It seems the factcheckers are hitting John McCain harder than Barack Obama, so here’s a question: What if McCain tailored his ads and speeches to conform to the factcheckers’ wishes?

Read the whole thing here.