<a href=”

http://www.sky.com/skynews/article/0,,30000-1190390,00.html

“>And from the UK:

“Drinks companies have been ordered to use uglier men in their advertising campaigns. The Advertising Standards Authority believes “balding” and “paunchy” men would be less likely to encourage women to drink to achieve social success. The new advertising code stresses that links must not be made between alcohol and seduction.”

The fact that balding and paunchy men are far more likely to drive women to drink seems to have escaped Britain’s ever-vigilant nannies.