If I were minded to make a health-care TV ad, I’d rustle up the premier of Newfoundland’s interview on NTV last night. Justifying his decision to eschew the pleasures of the monopoly government health-care system he presides over for heart surgery in a Florida hospital, Danny Williams told his fellow Newfs:

It’s my health, it’s my choice.

As Scaramouche points out, there’s your slogan.

By the way, the Canadian state does not accept that proposition, which is why, if a Canadian such as Mr. Williams wishes to exercise his choice he is obliged to leave the country.