Interesting post over at Right Reason. Though this bit is from the Economist (Links over at R.R.):

Liberal economics has probably had a greater role in transforming capitalism than a few French Marxists using long words. But the pomos’ ideas have had a certain influence, seeping into common consciousness through the lecture halls and student campuses…Entrepreneurs such as Virgin’s Sir Richard Branson and Body Shop’s Anita Roddick bring an emancipatory, anti-corporatist tilt to their business. Modern marketing has consciously co-opted the tools of post-modern “discourse” to sell more stuff. Brands such as Nike explicitly adopt rebellious attitudes in their advertising campaigns. Thus capitalism employs the critique that was designed to destroy it.