I’m sympathetic to Jonah’s point about what Gibson should do with the proceeds. It’s enough work defending the movie from charges of anti-Semitism and wildly excessive violence without also having to face the claim that Gibson has promoted anti-Semitism and the coarsening of the culture to make a few bucks. Tugging the other way is this consideration: If one would like The Passion to suggest to Hollywood that pious Christian movies can make money, and that other such movies should now be made, wouldn’t it undercut that point to say that yes, you can make money with those movies, but then you’ll have to give it all away?