Animal Planet ran it — twice — last night. I loved it. It was inspired. This reader summarizes well (though he leaves out how the “refs” came out when there was a “puppy foul” to clean up after them. That has got to be the worst job in television):

Jonah, as a fellow dog lover I hope you we’re able to catch “The Puppy Bowl” on Animal Planet last night. It was AP’s low-cost fodder going up
against the Super Bowl. The Puppy Bowl was simply a mini football field
set up in the studio with a bunch of real live puppies of varying sizes and
breeds romping about with one another. There was a Bowl Cam which was a
tiny camera set in the bottom of the water bowl (I guarantee no one has
ever seen a dog drink water — or better yet, step in — water from that
vantage point). Apparently the broadcast flew under the radar of the FCC
as there was no effort made to censor scenes of butt sniffing, licking
oneself, and the occasional leg-lift. Every so often a referee would come
out with some disinfectant and paper towels to call a penalty whenever a
puppy soiled the field. The whole thing was a hoot and a half. We called
the kids into watch it and they were in stitches the entire time. Cosmo
would’ve loved it.