I asked Team Romney for their spin on the USA Today report. Kevin Madden, king of the press shop, responded:

As a testament to our growth of support, compare how much money we have raised from donors versus Rudy. Even with his 100 percent name ID, we raised more money from contributors.
We also have 100k individual donors. How many does Rudy have? They haven’t announced because I suspect our total of contributors is larger.
How does someone who is internationally known, with 100 percent name ID across the country only edge us out by $500k this quarter? With his lead in the national polls and his name awareness, Rudy should be banking $20 million each quarter. There is a structural deficiency to his frontrunner status.

He added: “The loans the governor has made has helped fund the campaign during a very rapid growth period. We are expanding our organization and message efforts beyond just NH and IA and into MI, SC and FL. We raising the resources necessary to compete. We will not lose for lack of competitive resources, that’s for sure.”